IT security is one further very important field driving the agenda of organisations. Inside and outside an organisation threats are permanently endangering any firm and its stakeholders. Security systems are permanently improved, but new built barriers are frequently overcome in very short time.

Driven by developments in digital technology, modern marketing communications are required to operate in a converged world, which requires greater accountability, of both individual types of communication and more explicit requirement to show how individual specialisations integrate with one another

Drivers of globalisation have extended the requirements for the procurement profession and its managers significantly. The selection of suppliers on international markets and their fit into the organisational process of value creation is a sophisticated task, which influences profitability and competitive advantages.

This programme introduces students to an overview of marketing strategy concepts of the global automotive market